Delight yourself with our rich compilation of logo ideas. Will the old-fashioned methods of graphic design eventually be subsumed into tiny movies instead of tiny squares of design? Or will graphic designers simply continue to adapt-as they always have-and incorporate aspects of this next big thing in logo design, creating static logos or dynamic logos with a version designed specifically for animation? It’s a brave new world out there, and it will be thrilling to find out.įorbes Business Council is the foremost growth and networking organization for business owners and leaders.Need a new logo for your travel company? Go to BrandCrowd and see its collection of editable World logos.
I can picture a world in which video clips replace traditional logo design, encapsulating the spirit of a brand in a dynamic, eye-catching blip of movement. Moreover, statistics show that viewers retain 95% of video messages as compared to reading them. In the U.S., 83% of internet users consume online video content. To what extent will we embrace it? Exactly how will it be used? But it’s not difficult to look at the value that video has in advertising and extrapolate from statistics to predict that in-motion is going to be a heavy-hitter in the advertising, branding and design worlds. It’s impossible to know exactly how much impact in-motion logo design will have on companies in 2023 and beyond. I may want a traditional, buttoned-down, subtle wordmark logo for one company and a loud, unique, infinitely memorable mascot logo for another, but in-motion will still give either design a serious boost in both memorability and adaptability in the virtual world. In-motion logos can be adapted to virtually any style of logo design, which is another big point in their favor. Have a simple logo and want to bump up the eye-catching factor? Swift movement draws the eye, and unexpected variations engage interest. Interested in a combination logo but want to conserve space? A logo that displays first as iconography and then as typography gives you exactly what you need. In-motion logos are ideal for branding on a virtual platform, allowing companies and individuals to maximize the clarity and memorability of their branding.Īrguably the biggest perk is the versatility that in-motion design provides. Innovations like the Metaverse impact how we communicate, conduct business and live our lives. Over the last few years, with the coronavirus pandemic sending everyone to their rooms, we’ve seen an ever-growing emphasis on the virtual world. Why In-Motion Is So ImportantĪn in-motion logo is a great choice for any business or individual with a virtual presence-so basically, any business or individual. This is a big part of why in-motion logo design is more applicable now than ever before for any type of business. However, you can display it on a TV, computer monitor, smartphone screen, website, social media platform, email, video billboard or almost everywhere else that is used for advertising and branding outlets.
You can’t display an in-motion logo in a newspaper or magazine, for example. But I’ll note that both of these also have still-frame variants of the logo, which is imperative for the adaptability of the design. In-motion logos are excellent choices for media companies, which are guaranteed opportunities to showcase their logo's movement. Everyone recognizes the dramatic pan over Cinderella’s castle, whether it’s the older (literally animated) cartoon iteration or the newer CGI swoop.īoth of these, of course, are media companies. The Walt Disney Company provides another famous example.
WORLD BEST LOGO MAKER TV
But not all in-motion logos are created equal.Īs far as examples go, I’d pick out Netflix’s (admittedly animated and dynamic) "N"-especially as it’s accompanied by an audio logo, the "duh-dun" that tells your ears exactly what app you’ve just opened even if you’re operating your Apple TV remote blindfolded. “Animated logos” sounds a little cartoonish “dynamic logos” sounds like a value judgment.ĭon’t get me wrong-you definitely want a dynamic logo design created by someone who knows what they’re doing. My preference for the “in-motion” moniker is because I feel that it’s the most accurately reflective of the style. In-motion logos are also referred to as animated logos or dynamic logos. In-motion logos are moving designs that can morph between two or more iterations, allowing enough time for the audience to take in the details of each variation. Will this trend reliably provide accurate, memorable branding opportunities?Īfter sifting through what seemed like dozens of predictive lists for the coming year, I had my answer: The next big thing in logo design will most likely be the in-motion logo.
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